Announcing WBW 74: Value Sparkling Wine originally appeared on Winecast. Licensed under Creative Commons.
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Announcing WBW 74: Value Sparkling Wine originally appeared on Winecast. Licensed under Creative Commons.
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Odds and ends from a life lived through the prism of the wine glass…
Naked Wine and Occupy Wall Street
It’s not hard to notice the parallels between the natural wine movement and Occupy Wall Street - both are valid causes sorely lacking coherence and a rallying point that would move them from fringe head-scratcher to mainstream momentum.
• Natural wine is about purity of wine expression—shepherding grapes grown without chemicals to the bottle with as little human manipulation as possible, representing the place where they came from in the process.
• Occupy Wall Street is about re-calibrating the world’s best economic system – capitalism—to preserve the middle-class, the labor force that has allowed the U.S. to create the most productive economy in the world.
Neither movement represents fringe radicalism as some would have you believe. I look at both as being valid inflection points and, at their core, about keeping a balance between big and small, allowing every man and woman an equal opportunity at pursuing success around their particular truth.
What reasonable person would deny the validity of either if not clouded by confusion?
One idea well-conceived and well-communicated can change the world, but, unfortunately, both the natural wine movement and Occupy Wall Street are prevaricating from their essential truth, rendering them both toothless and feckless.
No need to crib from Che Guevara, but appealing to base logic and the common denominator would do both movements some good.
Just one man’s opinion…
On the Aussies, Redux
A few weeks back, I noted how the Australian wine industry was poised for a rebound in public perception due in part to two things happening in concert – public backlash to Yellow Tail wine, what I call the, “Derision Decision,” and an unspoken coalition of influencers recognizing Australia’s artisanal wine production – the antithesis of Yellow Tail. I cited recent sympathetic mentions from Jay McInerney in the Wall Street Journal and Dan Berger, wine writing’s current patriarch, as proof points.
You can add to the list of sympathetic mentions about artisanal Australia with recent mentions from Jancis Robinson and James Suckling.
Don’t sleep on Australia. It’s making a comeback slowly, but surely in public perception.
Tim Mondavi and Wine Spectator
Thomas Matthews, the Executive Editor for Wine Spectator magazine (WS), has commented on my site a few times. Each of these instances has been to protect or project Wine Spectator around its editorial goals.
Good on Thomas for not being afraid to get in the ring. Certainly, WS takes its fair share of shots from the wine chatterati, mostly with grace and aplomb.
Lest I cast myself as anything but objective, I should note that James Laube’s article on Tim Mondavi and Continuum in the current issue of WS (November 15th issue) is everything right about what mainstream wine media can offer wine consumers that online wine writing (mostly) doesn’t –long-form, depth, first-person access and an effort that takes weeks and not hours.
Laube’s piece is excellent - well-written and balanced; acknowledgement thereof is in order.
Besides the Wine
Jordan winery has two wines – a Cabernet and Chardonnay, but they really have a triumvirate in terms of things to buy. Jordan focuses on food and wine as being partners at the table and, to that end, any purchase from Jordan should also include their olive oil. Wow!
The Jordan olive oil makes Trader Joe’s EVOO seem like Two Buck Chuck, comparatively speaking. A little whole wheat Barilla pasta, some homemade pesto using the Jordan olive oil and some artisan bread in five minutes a day and you’re assuredly living the good life. The rub is I wouldn’t pour the round Jordan Chard with the pesto, probably a Sauvignon Blanc, but don’t let that dissuade you from picking up their olive oil – it’s good stuff.
Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_power_structure_edition/
Announcing WBW 74: Value Sparkling Wine originally appeared on Winecast. Licensed under Creative Commons.
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Source: http://familylovewine.wordpress.com/2010/11/21/five-easy-winter-projects-for-winery-marketers/
Odds and ends from a life lived through the prism of the wine glass…
The Wine Spectator Affect
When I received my November 15th issue of Wine Spectator on October 11th, featuring a cover shot of Tim Mondavi and an feature article on him and his estate winery Continuum, I captured some online research reference points so I could have a baseline to measure the effect that a flattering Wine Spectator cover story might have on a winery in the digital age.
Using Wine-Searcher, CellarTracker and Google Keywords search data to track various data points, the results, while not directly linked to conclusions, do indicate a small bump in interest as a result of the cover piece.
For example, Wine-Searcher data indicates that the average bottle price, an indicator of supply and demand, rose $2 month over month, from $149 a bottle to $151 a bottle.
In addition, the Wine-Searcher search rank (always a month behind) indicates that Continuum was the 1360th most popular search in September. By Friday, November 11th the Continuum search rank had increased to 471st for the month of October. (See the top 100 searches for October here).
Likewise, interest at CellarTracker increased, as well. The number of bottles in inventory from October 11th to November 11th increased by 177 bottles, likely no small coincidence.
Finally, Google searches increased fivefold from an average of 210 monthly searches to approximately 1000 monthly searches.
What does this all mean? Good question. The truth is, a Wine Spectator cover appears to have moved the needle a bit, and while the easy route is to take a righteous Eeyore approach to mainstream media and its blunted impact in the Aughts, as contrasted to what a Spectator cover feature or glowing words from Parker meant just a decade ago, I believe a more tangible takeaway is to realize that these sorts of cover stories don’t happen in a vacuum and that Wine Spectator cover and feature was likely a result of weeks, months or even years’ worth of effort from a PR professional.
In an attention-deficit, social media-impacted, offline/online hybrid world of information consumption with mobile and tablets proliferating, in order to break through to (and ultimately assist) the consumer, the value of the PR professional, an oft neglected part of the marketing hierarchy, in reaching out and facilitating the telling of a winery’s story seems to be more important than ever.
It’s not about press releases, it’s about people supporting and telling the winery story, repeatedly, as a professional function – that leads to media notice, and that leads to 14 cases of wine being sold and inventoried at CellarTracker in a 30-day period of time. It’s perhaps obvious, but not adhered to.
Wine Labels
To me, a wine bottle is a blank canvas that can either inspire in its creativity or repel in its insipidness. While I have a reasonably conservative approach to the kinds of wine I want to drink relative to technological intervention, I am unabashedly progressive when it comes to the kind of wine labels that appeal to me. In support of my interest with wine packaging, I keep an eye on The Dieline wine blog to see what’s happening in wine label design (another example from The Coolist here) and I also pay attention to the burgeoning field of wine label design contests.
What say you about progressive labels? Like ‘em? Loathe them? I placed a poll to the right.
Below is a slide show of winners from the recent International Wine Label Design competition.
Reconciling the Contradiction
I will lobby the nominating committee of the Nobel Prize in Economic Sciences on behalf of anybody who can help me understand how it is that in the span of a week I can see multiple research reports (here and here) on a revived sense of fiscal austerity by consumers yet other reports (here and here) indicate that wine above $20 is the fastest growing segment this year.
These two clearly don’t jive with each other, yet I’m witless to understand why wine is “trading up.” Help!
Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_cover_story_edition/
Source: http://familylovewine.wordpress.com/2010/02/22/awc-meeting-this-thursday-22510/
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Follow My Wine Reviews on Pinterest originally appeared on Winecast. Licensed under Creative Commons.
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Women of Washington Wine: Anke Freimuth-Wildman of Steppe Cellars was originally posted on Wine Peeps. Wine Peeps - Your link to great QPR wines from Washington State and beyond.
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Wine & The Connected Consumer originally appeared on Winecast. Licensed under Creative Commons.
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Challenging Wine Pairing: Beef Lettuce Wraps was originally posted on Wine Peeps. Wine Peeps - Your link to great QPR wines from Washington State and beyond.
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Women of Washington Wine: Anke Freimuth-Wildman of Steppe Cellars was originally posted on Wine Peeps. Wine Peeps - Your link to great QPR wines from Washington State and beyond.
Source: http://feedproxy.google.com/~r/WinePeeps/~3/0H0avd6fcR8/
“Life is what happens to you while you’re busy making other plans” said a very wise John Lennon and that’s exactly what has happened with me. My life has kept apace, even as I’ve made plans to be a respected wine writer.
By most standards, 2011 has been a very good year. I was a three-time finalist in the Wine Blog Awards, earning notice in the Best Overall Wine Blog, Best Industry Blog and Best Writing categories. I started contributing a wine column to Forbes.com. This site was named the 2nd most influential blog (and most influential wine blog) out of 4,000 blogs in a 2011 Wine, Beer and Spirits study by eCairn, a software company specializing in community and influencer marketing. I was a panelist at Vino2011 in New York City, I won a scholarship to the Wine Writer’s Symposium in Napa Valley, and I turned down enough worldwide wine trip offers to fill a two-month calendar.
Yet, wine writing has exacted a toll. I approach anything I do with a zeal and fervor that ensures me the success that I want and I’ve treated my wine writing as a full-time second job, to go alongside the job that I already have that requires 50 + hours a week.
Balance isn’t something that I’ve ever been very good at—possessed of an unassuming mien, a Midwestern work ethic, and a mental make-up whereby I cast myself as the underdog means that I am continually trying to prove something to myself, often times at the expense of real, true priorities.
Even more challenging is the fact that my standards for myself have been raised even as I’ve honed my writing chops. Instead of figuring out a system to find time shortcuts, the amount of time it takes for me to write has become more deliberate and expansive while my interest in writing has become more professional in nature – less blogging and more credible journalism requiring more work to exceed the bar that I’ve set for myself.
The net result of this, after full-time job plus wine writing, is the rest of my life has received scant attention for nearly seven years and I’ve created a nearly untenable situation for myself, a set of internal expectations that I can’t live up to, requiring a time commitment that I can’t manage.
However, most importantly, the expectations and time commitments that I have assigned to my wine writing isn’t fair to the other people in my life – notably, my incredibly supportive wife, Lindsay. She has been a saint the past six years, my blogging encompassing nearly the entire duration of our 6.5 year marriage. But, she is long overdue a husband that takes the trash out without prompting!
I’ll be around the Internets – commenting on wine blogs, doing the Twitter thing, staying connected on Facebook and I’ll probably start engaging more actively on CellarTracker and on the WineBerserkers message board, but I’m taking a hiatus from wine writing to recalibrate, shifting my time to the things that are the most important to me: Family and career.
Jeff
Source: http://goodgrape.com/index.php/site/good_grape_goes_on_hiatus/