I was told something the other day that shocked me. Listening to a prospective client, they VP in the room said: "We want to start to tell our story and deliver our messaging primarily through the media, through wine writers,...
Source: http://feedproxy.google.com/~r/FermentationTheDailyWineBlog/~3/prM5dMoWERo/social-vs-traditional-media-in-wine-marketing.html
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